The Sales module can combine retail data marketplaces such as Amazon, Rakuten, Takealot and Walmart alongside your direct-to-consumer websites powered by platforms like Shopify and WooCommerce, creating a unique Omnichannel experience that attributes purchases to organic, advertising, promotional and subscription strategies to provide a holistic Brand performance insights.
Once connected, you can utilise Ignite to quickly:
- Analyse the performance trends of your channels, markets and platforms with like-for-like metrics.
- Monitor purchases by Brand, Product Range, Product variation, etc., and measure the influence of Advertising, Promotions and Subscriptions to create momentum.
- Review purchases and habits of New and Existing customers.
- Track your TACOS percentage by Brand, Channel, Product Range, Product variation, etc., to monitor the advertising efficiency.
- Review Amazon Best Seller category rankings by Brands, Product Range and Product variation to track category ownership.
- Track the geographical reach of your customer base.
- Quickly spot problems when your Amazon Product Listing isn't selected as the Buy Box's featured offer, hindering channel growth.
To learn more, please check out the following Guides, FAQs and Definitions lists.