Sales by Product

Sales by Product

The Sales by Product report offers you a unique Omnichannel view that highlights product information, sales, units sold, onhand inventory and like-for-like performance during the previous month. It's also possible to attribute revenue to advertising and promotions accordingly to highlight the value of retail media and merchandising. For your products listed on Amazon, we also track the retail momentum of each offer with our Buy Box Score.

Buy Box Score

The Buy Box is an integral part of the Amazon purchase journey where the Add to Basket and Buy Now buttons are located on each Product Detail page and designed to drive competition between Third Party Sellers. Their goal is to provide Amazon customers with the best price possible and the shortest delivery time possible. To that end, the Buy Box will rotate between Amazon and each Third Party Seller.

Our Buy Box Score tracks the percentage of time your Product Listing won the Buy Box. When the Buy Box Score is less than 100%, it speaks to lost opportunities caused by competitive offers and supply chain challenges. Minimising these factors will increase your Buy Box Score and increase the chance for incremental performance gains.


When you first arrive on the screen, it shows each of your Products with our standard key performance indicators. This table of results is similar to the pivot tables in your spreadsheets. To change want's visible on the screen, you start by clicking on the Customise button. Here you can add and remove columns from the grid or rearrange their position in the table to suit your requirements.

The Analyse by control allows you to choose how to assess the like-for-like performance. You can choose from Day, Week, Month, Quarter and Year. By default, the screen is evaluating the ongoing like-for-like monthly performance. We describe it as like-for-like because it will only compare the elapsed days. So, the date range is the 1st to 15th of May; we'll compare it to the first 15 days of April. That way, you see an apples to apples comparison. If you change the mode to Year, you'll see the 1st to 15th May compared to the same time frame last year.

To see the full range of available columns, check out the Columns in the Sales by Product report page. There you will find descriptions for each column.


Filtering the results visible on the Sales by Product screen is extremely easy. Start by clicking on the orange Filters button above the table to open a modal window. Next, you can choose to refine from a list of Products, Product Types, Brands, Buy Box Status, Buy Box Score and Sell-through %. The Products drop-down menu has a helpful trick to save you time; you can type in a part of a Product Name, Product ID or SKU to restrict the results to one product or range of products.


Spreadsheets are an inevitable part of any modern organisation. But they create uncertainty as the typical solution to version control is to modify the file name. As a result, you're probably frequently left wondering, am I looking at the latest version? Ignite by Acorn-i helps you avoid exchanging spreadsheets as attachments with the Share buttons on each screen. Instead, click the Share button to create a magic hyperlink to reopen Ignite with the same settings. Now copy and paste this link into an email or chat window to exchange the information with someone who has access to Ignite. It's that simple.