Overview

The Overview tab in the Sales module is your introduction to our combined retail reporting, offering a unique Omnichannel experience to monitor the gains and losses across your connected marketplaces and direct-to-consumer websites. We designed the cards and graphs on the Overview tab to provide a top-line summary of the performance to date during the selected time frame. You can see the relative performance of each Channel, Hourly & and Daily trends, and the impact of Advertising, Promotional Offers and Subscriptions.

Key point

• Track the like-for-like performance of overall Sales revenue and contribution by each connected channel.
• Track the contribution and like-for-like performance revenue attributed to Organic, Ads, Promotion and Subscription strategies.
• Monitor the high-level effectiveness of your advertising by comparing your TACOS (Total Advertising Cost of Sales) percentage versus your Sales revenue.
• Observe purchases in near real-time using rapid retail analytics for Amazon Seller Central, Amazon Vendor Central, Shopify and many more.
• Uncover audience characteristics by Brands, Product Range, etc., based on hourly or weekday shopping habits.
• Compare purchases by New-to-Brand and Existing Customers versus Ad Spend, TACOS and much more.