Below you'll find definitions for all columns available via the Customise button the on Sales by Product report. Click the Customise button to add and remove data points to answer your questions.
The Brand name column returns the company name assigned to the Product in the eCommerce channel. Entering the correct Brand name for each Product Listing is crucial. It allows shoppers to discover ...continue reading
The Buy Box Status shows whether your Amazon Seller Central or Amazon Vendor Central account was winning on the Buy Box on a particular day. The Buy Box Status is time-dependent and always displayed ...continue reading
When configuring a product to be solved on Amazon, the Product Listing is assigned a category from the Browse Tree. Correctly configuring the Category for Product will help ensure shoppers find it.continue reading
Ignite by Acorn-i monitor Best Seller Rankings for all your active Product Listings. Category Rank One shows your position within Category Rank. Category Rank One is time-dependent and always ...continue reading
The same rules for Category Rank One apply to Category Rank Two.
Category Two is the same concept as Category One but at a much lower level. Typically this is the lowest Category assigned to your Product Listing. Examples may include Breakfast Cereal, Bluetooth ...continue reading
The Channel name is Vendor Name, and Country Code combined. This column highlights the eCommerce or Advertising channel's name and country or union.
It’s possible to report by the manufactured colour entered on the product list.
When the product type is Grocery or Pet Food, it’s possible to report the flavour stored on the Product Listing.
The type of service used to dispatch a package to the customer. For example, fulfilment services would include Fulfilment by Amazon or Fulfilment by Merchant.
When there are several variations for a single product, an eCommerce Manager may create a Parent Product to roll up the data to report sales for an entire range of products. Typically when there are ...continue reading
The unique ID for a Parent Product.
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The price column will return the retail price paid by a shopper. Price is time-dependent and always displayed as of the last day of the date range. Ignite by Acorn-i can perform currency conversion ...continue reading
The product name that is seen by shoppers while browsing Amazon or your direct-to-consumer website.
The unique ID for your Product, for products listed on Amazon, the Product ID will be the ASIN or ISBN. In other eCommerce channels, the Product ID will be the unique database ID for the Product.
The Category applied to the Product Listing.
The SKU, or Stock Keeping Unit, is the unique ID assigned to a product by an eCommerce Manager to differentiate stock for internal inventory tracking and reporting.
The technology company name.
The percentage of Sales Total for a combination of dimensions, calculated as Sales over Sales Total times by 100 (Sales / Sales Total) * 100.
Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.
The Sales by Product screen can display the number of Ad Orders attributed by Amazon Ads to a particular Product Listing by Channel, Product ID and SKU. This allows you to highlight the performance ...continue reading
The Sales by Product screen can display the number of Ad Sales revenue attributed by Amazon Ads to a particular Product Listing by Channel, Product ID and SKU. This allows you to highlight the ...continue reading
The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The amount of money spent on advertising a product or service during the select date range.
The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The Sales by Product screen can display the number of Ad Units Sold attributed by Amazon Ads to a particular Product Listing by Channel, Product ID and SKU. This allows you to highlight the ...continue reading
The percentage of time the Partner was winning the Buy Box and benefited from “Add to Basket” and “Buy Now” buttons on an Amazon Product Detail Page.
Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).
Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.
The number of times shoppers clicked on one or more advertisements during the selected date range.
Glance Views show the number of times a Product Detail Page was viewed by shoppers on Amazon.
Glance Views Conversion Rate show the percentage of Product Detail Page views the resulted in a purchase. The Conversion Rate is calculated as Units Sold over Glance Views (Units Sold / Glance Views) ...continue reading
The number of times an advertisement was served to potential customers during the selected date range.
The Orders for the selected date range.
The like-for-like difference when comparing Orders with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Orders with the previous Day, Week, Month, Quarter or Year.
The number of orders without direct influence by advertising or retail promotions.
The retail price paid by shoppers without direct influence by advertising or retail promotions.
The like-for-like difference when comparing Organic Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Organic Sales with the previous Day, Week, Month, Quarter or Year.
The number of units sold without direct influence by advertising or retail promotions.
The number of orders attributed to a retail promotion for a particular Channel, Product ID and SKU.
The sales revenue attributed to a retail promotion for a particular Channel, Product ID and SKU.
The like-for-like difference when comparing Promotion Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Promotion Sales with the previous Day, Week, Month, Quarter or Year.
The number of units sold attributed to a retail promotion for a particular Channel, Product ID and SKU.
Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).
The retail price paid by shoppers for the selected date range.
The like-for-like difference when comparing Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Sales with the previous Day, Week, Month, Quarter or Year.
To correctly record the sales tax, it's critical to apply the appropriate tax code to each non-zero-rated Product Listing in an integrated eCommerce platform. Unfortunately, Ignite by Acorn-i cannot ...continue reading
The percentage of on-hand inventory sold during the selected date range. It’s calculated as Units Sold divided by Units Inbound plus Units Available plus Units Sold (Units Sold / (Units Inbound + ...continue reading
The cost incurred shipping your products to customers during the select date range.
The number of orders attributed to a retail subscription for a particular Channel, Product ID and SKU. For example Subscribe And Save. This is information is avaiable for Amazon Seller Central,continue reading
The sales revenue attributed to a retail subscription for a particular Channel, Product ID and SKU. This is information is avaiable for Amazon Seller Central, Shopify and WooCommerce.
The like-for-like difference when comparing Subscription Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Subscription Sales with the previous Day, Week, Month, Quarter or Year.
The number of units sold attributed to a retail subscription for a particular Channel, Product ID and SKU. This is information is avaiable for Amazon Seller Central, Shopify and WooCommerce.
Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Sales times by one hundred (Ad Spend / Sales) * 100. Which Advertising Types ...continue reading
Shows the number of units stored in a fulfilment centre ready to be sold. The Units Available value is time-dependent and always displayed as of the last day of the date range.
The number of units on their way to a fulfilment centre to become ready for sale. The Units Inbound value is time-dependent and always shown as of the last day of the date range.
The Units Sold for the selected date range.
The like-for-like difference when comparing Units Sold with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Units Sold with the previous Day, Week, Month, Quarter or Year.
