Which Goal Types does Robert support?
At present, Robert can optimise the following Advertising Types to achieve either a CTR or ROAS goal. However, it is dependent on support for the targeting criteria. To learn more, read What types of Campaigns and Targeting does Robert support?.
| Advertising Type | ACOS | CCR | CPA | CPC | CPM | CTR | ROAS |
|---|---|---|---|---|---|---|---|
| Sponsored Brands |  | | |||||
| Sponsored Brands Video | | | |||||
| Sponsored Display | |||||||
| Sponsored Products | | |