Introduction
It's no secret running effective advertising campaigns is hard work, requiring you to review historical data in-depth to make the appropriate targeting adjustments to meet a predefined goal. Doing this at scale for a brand operating across multiple product ranges and geographies dramatically increases the complexity and demands for your time. The spinning plates metaphor epitomises this problem.
To solve this problem, we've created a Robert, a virtual assistant to monitor campaign performance and automatically apply campaign and bid adjustments to ensure your Amazon Ads campaigns meet a predefined goal.
