Which Advertising Types are supported by the Bid Optimisation Algorithm?

Our Bid Optimisation Algorithm allows Robert to modify the Bid Prices for campaigns to meet an assigned Goal. Robert is an opt-in capability that Enterprise users can activate after setting a supported Goal Type and Goal Value. Currently, Robert can optimise the following types of advertising and targeting criteria from Amazon Ads.

Amazon Ads

Sponsored Brands

Sponsored Brands is a high-impact advertising format for Amazon websites. It appears as a headline placement at the top of search results pages and other smaller ad placements below, as well as product detail pages. Robert and our Bid Optimisation algorithm support the following targeting criteria for Sponsored Brands.

Targeting Type	Supported
Category
Keyword
Product ASIN

Sponsored Brands Video

Sponsored Brands Video is a high-impact advertising format for Amazon websites. It typically appears halfway down search results pages showing branded video and companion Product Listing to Amazon shoppers. Robert and our Bid Optimisation algorithm support the following targeting criteria for Sponsored Brands Video.

Targeting Type	Supported
Keyword

Sponsored Display

The Sponsored Display adverts allow brands to advertise to Amazon shoppers whether they're browsing Amazon, another Amazon property or third-party websites using capabilities typically only available to Amazon DSP advertisers. Robert and our Bid Optimisation algorithm support the following targeting criteria for Sponsored Display.

Targeting Type	Supported
Audience
Product ASIN

Sponsored Products

The Sponsored Products adverts are the most prevalent format across Amazon websites. They allow brands to promote their product to Amazon shoppers within search results alongside organic results and product detail pages to provide shoppers with an alternative product. Advertisers can reach Amazon shoppers via a range of automatic and manual targeting criteria. Robert and our Bid Optimisation algorithm support the following manual targeting criteria for Sponsored Products.

Targeting Type	Supported
Auto
Category
Keyword
Product ASIN