All Product Targeting Report
The All Product Targeting Report follows the same omnichannel pattern seen in the All Campaigns Report. However, in this case, the All Product Targeting Report provides a consolidated view of ASINs and Categories used to serve advertisements for your products on search results and product detail pages on Amazon. Use this report to get macro information to compare Amazon channels and their advertising formats.
After observing these high-level trends, you can customise this initial view and deep-drive into specific reporting formats to monitor performance trends for all or selected Portfolios, Campaigns, Advertising Types and Targeting Types using our filtering options. Do this by clicking on the Customised button to reveal a wide selection of data points. In addition, you can assess performance using common success measurements such as ACOS, CCR, CPA, CPC, CPM, CTR and ROAS to analyse performance trends.
#Ignite by Acorn-i include a range of AdTech-specific deep-dive reports that allow you to go beyond macro concepts. Specific Product Targeting Reports for each Advertising Type will enable you to investigate your data further. For example, by introducing the Ad Group data point, you can drill through and assess individual strategies. You can access these reports by clicking on the plus button to open additional reporting tabs that meet your needs.