All Product Targeting Report

The All Product Targeting Report follows the same omnichannel pattern seen in the All Campaigns Report. However, in this case, the All Product Targeting Report provides a consolidated view of the Brands, Categories and Products used to target consumers with your brand's advertisements for your products on Amazon search results and product detail pages. The default view of the All Product Targeting Report allows you to see standard key performance indicators for search advertising split by Channel, Keyword, Targeting Type and Bid Price. The format will enable you to quickly compare your Bid Prices vs the CPC for the selected timeframe to gauge competition.

Key points

• When you observe that the Bid Price and CPC are similar, this will highlight considerable competition between this and other brands and the second price paid for each click is closer to your maximum bid.
• When your Bid Price is significantly higher than the reported CPC, you'll be regularly outbidding the competition.
• You can customise Product Targeting reporting to aggregate the performance data by Brand name to compare and contrast investments in brand defence and conquesting strategies.