All Keyword Targeting Report

The All Keyword Targeting Report follows the same omnichannel pattern seen in the All Campaigns Report. However, in this case, the All Keyword Targeting Report provides a consolidated view of keyphrases used to serve advertisements for your products on search results pages on Amazon and Google. Use this report to get macro information to compare AdTech providers and their advertising formats.

Customise

After observing these high-level trends, you can customise this initial view and deep-drive into specific reporting formats to monitor performance trends for all or selected Portfolios, Campaigns, Advertising Types and Match Types using our filtering options. Do this by clicking on the Customised button to reveal a wide selection of data points. In addition, you can assess performance using common success measurements such as ACOS, CCR, CPA, CPC, CPM, CTR and ROAS to analyse performance trends.

Deep-Dive Reports

Ignite by Acorn-i include a range of AdTech-specific deep-dive reports that allow you to go beyond macro concepts. Specific Keyword Targeting Reports for each Advertising Type will enable you to investigate your data further. For example, by introducing the Ad Group data point, you can drill through and assess individual strategies. You can access these reports by clicking on the plus button to open additional reporting tabs that meet your needs.