Search Analytics
Uncover your Brand's search visibility and drive eCommerce growth
Secure a comprehensive understanding of brand and product visibility on leading Marketplace and Grocery platforms. By analysing and tracking the average position of crucial branded, competitor, and generic keywords in both organic and sponsored search results, you can gain actionable insights to optimise your performance. Enabling you to make data-driven decisions to improve your search ranking, increase market share, and drive sales across platforms like Amazon, Walmart, Tesco, and many more.
Introduction
The Search Analytics module is a powerful tool designed to help you gain a comprehensive understanding of your brand’s product catalogue visibility on key Marketplace and Grocery websites.
We provide actionable insights based on the placement of your organic and sponsored results for crucial branded, competitor, and generic search keywords used by shoppers. By leveraging these insights, you can effectively monitor and optimise your online presence to increase market share and improve performance.
Our analytics is available in three levels of detail to suit your specific needs:
- Traffic Report: Get a high-level overview of your brand’s visibility trends across search features like organic results, sponsored ads, and sponsored brands.
- Keyword Report: Dive deeper to analyze your brand’s visibility for individual keywords and specific search features.
- Search Results Report: Access the most granular data, showing the average placement and visibility of individual brands and their products for specific keywords and search features.
With the Search Analytics module, you can make advanced data-driven decisions to enhance your retail media strategy, ensuring your brand stands out in a competitive digital landscape.
For more, see the FAQs and Glossary.
Integrations
Minimize data silos and monitor your search and sponsored strategyies with Panacea, our proprietary data cleanroom technology, for sector defining marketplaces and grocers.
Amazon
Asda
Carrefour
Sainsbury's
