Products

Features

Integrations

Glossary

Partner

The name of the Brand or Merchant configured in Ignite by Acorn-i.

Vendor

A Vendor in Ignite refers to the business entity and technology provider that facilitates advertising or commerce. This encompasses two main types of providers:

• Marketplaces/Direct-to-Consumer Websites: These are the retail platforms where products are sold and tracked (e.g., Amazon.com, Walmart.com). They provide the commerce data (orders, sales) that Ignite attributes to advertising.
• AdTech Platforms: These are the advertising technology systems through which campaigns are executed and media is purchased (e.g., Amazon DSP, Google Ads, Meta Ads).

Vendor Subtype

The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon Vendor Central.

Channel

Channel is a composite data point within Ignite that uniquely identifies the combination of a specific Vendor and its corresponding Market. It provides a granular classification of where advertising spend is being allocated and where sales are being driven. This field allows for distinct analysis of performance across different platforms and their respective locales.

• Format: Typically represented as ‘[Vendor Name] [ISO Country Code]’.
• Examples: “Amazon DE” (representing Amazon’s platforms in Germany), “Google GB” (Google Ads activity in Great Britain), “Walmart Seller US” (Walmart Connect activity in the United States).

Understanding the Channel is vital for optimizing localized campaigns and products to compare performance across AdTech and retail integrations.

Market

Market defines the specific geographical region or country where advertising activities and sales are occurring. It is represented by a two-letter ISO Country Code (e.g., “US” for United States, “GB” for Great Britain, “DE” for Germany). This data point is essential for segmenting performance based on locale, accounting for regional consumer behaviour, currency differences, and market-specific advertising strategies.

Brand

A distinct identity or name under which a group of products is marketed and sold. In Ignite, the Brand represents the company or label owning the product portfolio.

Product

A specific item or service offered for sale. In Ignite, a product can be tracked across various eCommerce platforms, enabling a unified view of its performance.

Product ID

The unique ID for your Product, for products listed on Amazon, the Product ID will be the ASIN or ISBN. In other eCommerce channels, the Product ID will be the unique database ID for the Product.

SKU

A Stock Keeping Unit (SKU) is a unique, alphanumeric code used internally by a business to identify and track a specific product and its variants (e.g., size, color, style). Unlike a UPC (Universal Product Code) which is a standard identifier for a product, an SKU is customized by the retailer to suit their inventory management needs. For example, a t-shirt product might have different SKUs for each size and color, allowing for granular tracking of stock levels, sales, and returns.

Fulfilment Channel

A Fulfilment Channel refers to the method by which an order is processed, picked, packed, and shipped to the customer. This is a critical distinction, especially when working with marketplaces like Amazon and Walmart. Ignite recognizes two primary fulfilment channels:

• Fulfilled by Merchant (FBM): In this channel, the seller is responsible for storing the inventory and managing the entire fulfilment process. This includes picking, packing, and shipping the product directly to the customer, either through their own logistics network or a third-party carrier.

• Fulfilled by Amazon (FBA): This channel is exclusive to Amazon. When an order is processed as FBA, the seller’s products are stored in an Amazon warehouse, and Amazon’s logistics network handles the entire fulfilment process, including picking, packing, shipping, and customer service for those orders.

Understanding the Fulfilment Channel is essential for Retail Managers using Ignite. It allows them to accurately report on inventory levels and sales performance across different channels, as well as to compare the efficiency and cost-effectiveness of their own logistics versus those of a marketplace like Amazon.

Replenishment Category

The Replenishment Category is an Amazon Vendor Central data point that classifies a product’s current inventory and demand status, which then dictates how Amazon’s internal systems will prioritize and execute the purchasing (replenishment) of that product from the vendor.

This classification is automatically generated by Amazon’s forecasting and supply chain algorithms, and it directly impacts the quantity and frequency of Purchase Orders (POs) you will receive.

Replenishment Categories

• New Product: Item recently launched with little or no sales history.
• Basic Replenishment: Standard status for established products with consistent demand.
• Planned Replenishment: Stock being ordered proactively for a known promotion or high-demand event.
• In Season: Demand is highly seasonal (e.g., holiday or summer items).
• Allocated: Item ordered specifically to meet an immediate need, often to fulfill customer backorders.
• Limited Replenishment: Ordering quantity is restricted due to low forecasted demand or efficiency concerns.
• Non Stockupable: Item unsuitable for standard long-term warehousing; ordered on a strict ‘just-in-time’ basis.
• Non Replenishable: Amazon has decided not to purchase the product again.
• Obsolete: Product has reached the end of its lifecycle or been officially discontinued.
• Manufacturer Out Of Stock: Vendor is currently unable to supply the product, temporarily halting Purchase Orders (POs).

Product Model

A specific alphanumeric code or identifier assigned by a manufacturer to distinguish a particular version or iteration of a product. It helps in precise identification for manufacturing, sales, support, and inventory purposes, often indicating features, release year, or specific configurations.

Product Line

A group of closely related products offered by a company, designed to function in a similar manner, sold to the same customer groups, marketed through the same outlets, or falling within given price ranges. For example, a company’s “Smart TV” product line might include various models of smart televisions.

Product Range

The entire collection of products offered by a company. It encompasses all product lines and individual products, representing the full scope of what the business sells to its target market. It’s a broader term than “product line.”

Product Action

The Product Action column returns the omnichannel Product Action entered into the Product Taxonomy screen for grouping several products around a common usage by the customer. It’s an optional free text field for advanced reporting.

Product Packaging

Refers to the configuration in which a product is sold, specifically indicating whether it is offered as a single unit (e.g., one item per package) or as a multi-pack (e.g., two, three, or more identical items bundled and sold together in a single package). This distinction is critical for inventory management, pricing, and fulfilling orders based on how the product is presented to the consumer.

Product Size

A specific measurement or dimension of a product, often indicating its physical attributes (e.g., small, medium, large; specific dimensions in inches or centimeters; weight). For digital products or services, it might refer to capacity or scope (e.g., storage size, number of users supported).

Product Type

A classification of products based on their fundamental nature, function, or target market. It categorizes products into broad groups that share common characteristics. Examples include “electronics,” “apparel,” “software,” “food and beverage,” or “services.”

Buy Box Status

The Buy Box Status is critical because the winner (the party listed as Partner, Amazon, or Another Seller) captures the vast majority of all sales for that product.

• Partner: Your company’s offer secured the Featured Offer position.
• Amazon: Amazon Retail (the direct seller/Vendor) secured the Featured Offer.
• Another Seller: A competing 3rd-Party Seller secured the Featured Offer.
• No Buy Box: No one is winning; the Buy Box is suppressed, typically due to uncompetitive pricing.
• N/A: The product listing is inactive or the status is not applicable.

If your status is anything other than Partner (Seller Central) or Amazon (Vendor Central) the percentage of time you’re winning is low, and your sales are being redirected to a competitor. To improve your status, you must ensure your offer is superior in terms of total price, fast shipping, and strong seller performance metrics.

Buy Box Score

The Buy Box Score is a critical performance metric that measures your competitive presence on Amazon. It represents the percentage of time your offer held the coveted Featured Offer (Buy Box) position for a specific product during the selected reporting period.

Key Details

• What it Measures: The score is calculated based on the total page views (or viewable page hours) where your offer won the Buy Box, divided by the total available page views for that product.
• Direct Correlation to Sales: The score serves as a direct proxy for your sales share. For example, a Buy Box Score of 90% means that 9 out of 10 customers clicking “Add to Cart” were routed to your inventory.
• High Performance (100%): Achieving a score near 100% indicates market dominance for that product, meaning your offer was consistently the most attractive in terms of price, shipping, and performance.
• Low Performance (e.g., 20%): A low score signals significant lost sales opportunities. This indicates the Buy Box was primarily won by Amazon or Another Seller, requiring you to immediately analyze and adjust your pricing, fulfillment methods, and seller metrics to become more competitive.
• Relationship to Buy Box Status: While the Buy Box Status column shows a single moment in time (a snapshot), the Buy Box Score provides the time-weighted average performance across the entire date range.

Units Inbound

Units Inbound refers to the number of products that are currently on their way to an Amazon Fulfilment Centre. These units have been shipped by the merchant but have not yet been received and made available for sale by Amazon. This status is tracked in Amazon Shipping Central and indicates that the inventory is in transit. For Retail Managers using Ignite, monitoring Units Inbound is critical for forecasting future stock availability and sales potential once the inventory is live on the marketplace.

Units Stranded

Units Stranded are products that are physically located in an Amazon Fulfilment Centre but are not available for sale. This often occurs when a receiving error, listing issue, or other problem prevents the units from being connected to an active product offer on Amazon. In essence, the inventory is stuck and cannot be purchased by customers. Ignite helps to identify these stranded units, allowing Retail Managers to take corrective action, such as resolving a listing error or creating a new offer, to make the products available for sale again.

Units Reserved

Units Reserved are products that are located in an Amazon Fulfilment Centre but are temporarily unavailable for immediate sale. This can happen for several reasons, including:

• Customer Orders: Units that have been purchased by a customer but have not yet been shipped.
• Fulfilment Centre Transfers: Units that are being moved between Amazon fulfilment centres to optimize inventory for regional demand.
• Processing: Units that are undergoing a final check or being processed before being made available for sale.

Monitoring Units Reserved provides a clear picture of stock that is accounted for but not yet ready to sell.

Units Available

Units Available refers to the quantity of a specific product that is currently in stock, physically present in a warehouse, and ready to be sold and shipped to customers. This metric is crucial for managing inventory and ensuring that product listings on websites, marketplaces, and retail media platforms, reflecting the amount of stock on hand and sellable at any given moment.

FBA Units Aged 0 to 90 Days

FBA Units Aged 0-90 Days is the count of inventory units that have been in an Amazon fulfillment center for up to three months. This represents your newest, highest-velocity stock. There is minimal to no risk of excess storage fees. Managers should focus on maximizing sales velocity while the inventory is in this optimal age band.

FBA Units Aged 91 to 180 Days

FBA Units Aged 91-180 Days is the count of units that have been in an Amazon fulfillment center for three to six months. This is the “watch period” where inventory is maturing but is still safe from major long-term storage fees. Managers should proactively review sales performance and forecasts to ensure these units are sold before they cross the 270-day threshold.

FBA Units Aged 181 to 270 Days

FBA Units Aged 181-270 Days is the count of units that have been in an Amazon fulfillment center for six to nine months. This is the “Fee Risk Zone.” These units are approaching the one-year mark where higher storage fees and the annual Long-Term Storage Fee (LTSF) assessment apply. Immediate action is advised to initiate sales promotions, markdowns, or plan for removal/disposal before the 365+ day fee tier is reached.

FBA Units Aged 271 to 365 Days

FBA Units Aged 271-365 Days: The count of units stored for nine months up to one year. This inventory is in the high-risk fee zone and requires urgent attention to sell or remove before the one-year cap is hit.

FBA Units Aged 365+ Days

FBA Units Aged 365+ Days: The count of units stored for more than one year. These units incur the maximum storage fees and represent your least efficient stock. Managers should prioritize prompt removal or liquidation to stop recurring costs and free up warehouse capacity.

Glance Views

An Amazon-specific metric that counts the number of times a product detail page is viewed. It is a measure of customer interest and traffic to a specific product listing. A high number of glance views indicates that your product is visible and catching the attention of potential buyers.

Units Sold

The total quantity of individual product units that have been purchased across all connected eCommerce platforms. This metric provides a clear understanding of product popularity and sales volume.

GVCR (Glance Views Conversion Rate)

A crucial metric that measures the effectiveness of a product listing. It is calculated by dividing the total number of units sold by the total number of glance views.

$${Glance\ View\ Conversion\ Rate} = \frac{Units\ Sold}{Glance\ Views} \times 100$$

This percentage indicates how many people who viewed your product page actually made a purchase. A high conversion rate suggests that your product description, images, reviews, and pricing are compelling enough to convert interest into a sale.

Est. Days of Stock Remaining

The Estimated Days of Stock Remaining calculation is an inventory management metric that estimates how many days your current stock will last based on your recent sales velocity. The formula is as follows:

$$\text{Est. Days of Stock Remaining} = \frac{\text{Total Units Available}}{\text{Average Units Sold Daily}}$$

Breakdown of Calculation

• Total Units Available: The numerator of the formula, representing all units of a product you have on hand or expect to receive.
  • Units Inbound: Products that are currently in transit to your location.
  • Units Reserved: Products that have been allocated for customer orders but have not yet been shipped.
  • Units Available: The number of products currently in your physical stock that are ready for sale.
• Average Units Sold Daily: The denominator, representing the average number of units you sell per day over a specified period. This is calculated by dividing the total Units Sold by the Number of Days in that period.

By dividing your total units available by your average daily sales, the calculation provides a projection of how long your inventory will last before it is depleted.

Sell-through %

Sell-through Percentage is a key performance indicator (KPI) that measures how much of your total inventory was sold over a specific period. It helps you understand how efficiently you are selling products and can inform decisions about replenishment, pricing, and promotional campaigns. The calculation is:

$$\text{Sell-through Percentage} = \frac{\text{Units Sold}}{\text{Total Units Available} + \text{Units Sold}} \times 100$$

Breakdown of Calculation

• Total Units Available: The numerator of the formula, representing all units of a product you have on hand or expect to receive.
  • Units Inbound: Products that are currently in transit to your location.
  • Units Reserved: Products that have been allocated for customer orders but have not yet been shipped.
  • Units Available: The number of products currently in your physical stock that are ready for sale.

A high Sell-through Percentage indicates strong product performance and demand, suggesting that your product is selling well. Conversely, a low percentage might point to issues such as overstocking, low demand, or a need for a more aggressive marketing strategy.