Sales

Features

Integrations

FAQs

Manufacturing vs. Sourcing: Understanding Amazon Vendor Central Distributor Views
Which Advertising Types are included in the Sales reporting?

Glossary

Partner

The name of the Brand or Merchant configured in Ignite by Acorn-i.

Vendor

A Vendor in Ignite refers to the business entity and technology provider that facilitates advertising or commerce. This encompasses two main types of providers:

• Marketplaces/Direct-to-Consumer Websites: These are the retail platforms where products are sold and tracked (e.g., Amazon.com, Walmart.com). They provide the commerce data (orders, sales) that Ignite attributes to advertising.
• AdTech Platforms: These are the advertising technology systems through which campaigns are executed and media is purchased (e.g., Amazon DSP, Google Ads, Meta Ads).

Vendor Subtype

The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon Vendor Central.

Channel

Channel is a composite data point within Ignite that uniquely identifies the combination of a specific Vendor and its corresponding Market. It provides a granular classification of where advertising spend is being allocated and where sales are being driven. This field allows for distinct analysis of performance across different platforms and their respective locales.

• Format: Typically represented as ‘[Vendor Name] [ISO Country Code]’.
• Examples: “Amazon DE” (representing Amazon’s platforms in Germany), “Google GB” (Google Ads activity in Great Britain), “Walmart Seller US” (Walmart Connect activity in the United States).

Understanding the Channel is vital for optimizing localized campaigns and products to compare performance across AdTech and retail integrations.

Market

Market defines the specific geographical region or country where advertising activities and sales are occurring. It is represented by a two-letter ISO Country Code (e.g., “US” for United States, “GB” for Great Britain, “DE” for Germany). This data point is essential for segmenting performance based on locale, accounting for regional consumer behaviour, currency differences, and market-specific advertising strategies.

Brand

A distinct identity or name under which a group of products is marketed and sold. In Ignite, the Brand represents the company or label owning the product portfolio.

Product

A specific item or service offered for sale. In Ignite, a product can be tracked across various eCommerce platforms, enabling a unified view of its performance.

Product ID

The unique ID for your Product, for products listed on Amazon, the Product ID will be the ASIN or ISBN. In other eCommerce channels, the Product ID will be the unique database ID for the Product.

SKU

A Stock Keeping Unit (SKU) is a unique, alphanumeric code used internally by a business to identify and track a specific product and its variants (e.g., size, color, style). Unlike a UPC (Universal Product Code) which is a standard identifier for a product, an SKU is customized by the retailer to suit their inventory management needs. For example, a t-shirt product might have different SKUs for each size and color, allowing for granular tracking of stock levels, sales, and returns.

Product Model

A specific alphanumeric code or identifier assigned by a manufacturer to distinguish a particular version or iteration of a product. It helps in precise identification for manufacturing, sales, support, and inventory purposes, often indicating features, release year, or specific configurations.

Product Line

A group of closely related products offered by a company, designed to function in a similar manner, sold to the same customer groups, marketed through the same outlets, or falling within given price ranges. For example, a company’s “Smart TV” product line might include various models of smart televisions.

Product Range

The entire collection of products offered by a company. It encompasses all product lines and individual products, representing the full scope of what the business sells to its target market. It’s a broader term than “product line.”

Product Action

The Product Action column returns the omnichannel Product Action entered into the Product Taxonomy screen for grouping several products around a common usage by the customer. It’s an optional free text field for advanced reporting.

Product Packaging

Refers to the configuration in which a product is sold, specifically indicating whether it is offered as a single unit (e.g., one item per package) or as a multi-pack (e.g., two, three, or more identical items bundled and sold together in a single package). This distinction is critical for inventory management, pricing, and fulfilling orders based on how the product is presented to the consumer.

Product Size

A specific measurement or dimension of a product, often indicating its physical attributes (e.g., small, medium, large; specific dimensions in inches or centimeters; weight). For digital products or services, it might refer to capacity or scope (e.g., storage size, number of users supported).

Product Type

A classification of products based on their fundamental nature, function, or target market. It categorizes products into broad groups that share common characteristics. Examples include “electronics,” “apparel,” “software,” “food and beverage,” or “services.”

Buy Box Status

The Buy Box Status is critical because the winner (the party listed as Partner, Amazon, or Another Seller) captures the vast majority of all sales for that product.

• Partner: Your company’s offer secured the Featured Offer position.
• Amazon: Amazon Retail (the direct seller/Vendor) secured the Featured Offer.
• Another Seller: A competing 3rd-Party Seller secured the Featured Offer.
• No Buy Box: No one is winning; the Buy Box is suppressed, typically due to uncompetitive pricing.
• N/A: The product listing is inactive or the status is not applicable.

If your status is anything other than Partner (Seller Central) or Amazon (Vendor Central) the percentage of time you’re winning is low, and your sales are being redirected to a competitor. To improve your status, you must ensure your offer is superior in terms of total price, fast shipping, and strong seller performance metrics.

Buy Box Score

The Buy Box Score is a critical performance metric that measures your competitive presence on Amazon. It represents the percentage of time your offer held the coveted Featured Offer (Buy Box) position for a specific product during the selected reporting period.

Key Details

• What it Measures: The score is calculated based on the total page views (or viewable page hours) where your offer won the Buy Box, divided by the total available page views for that product.
• Direct Correlation to Sales: The score serves as a direct proxy for your sales share. For example, a Buy Box Score of 90% means that 9 out of 10 customers clicking “Add to Cart” were routed to your inventory.
• High Performance (100%): Achieving a score near 100% indicates market dominance for that product, meaning your offer was consistently the most attractive in terms of price, shipping, and performance.
• Low Performance (e.g., 20%): A low score signals significant lost sales opportunities. This indicates the Buy Box was primarily won by Amazon or Another Seller, requiring you to immediately analyze and adjust your pricing, fulfillment methods, and seller metrics to become more competitive.
• Relationship to Buy Box Status: While the Buy Box Status column shows a single moment in time (a snapshot), the Buy Box Score provides the time-weighted average performance across the entire date range.

Units Available

Units Available refers to the quantity of a specific product that is currently in stock, physically present in a warehouse, and ready to be sold and shipped to customers. This metric is crucial for managing inventory and ensuring that product listings on websites, marketplaces, and retail media platforms, reflecting the amount of stock on hand and sellable at any given moment.

Glance Views

An Amazon-specific metric that counts the number of times a product detail page is viewed. It is a measure of customer interest and traffic to a specific product listing. A high number of glance views indicates that your product is visible and catching the attention of potential buyers.

Impressions

An impression is counted each time an ad is displayed to a user. This metric indicates the total number of times your ad creatives were served, regardless of whether they were seen or interacted with. Impressions are a fundamental measure of an ad’s reach and visibility.

Clicks

A click is recorded each time a user interacts with an ad by clicking on it. This action typically leads the user to a product detail page, landing page, or another designated destination. Clicks are a key indicator of user engagement and interest in your advertising.

Ad Spend

The amount of money spent on advertising a product or service during the select date range.

Organic Orders

Orders that resulted from customers discovering products naturally, without direct influence from paid advertisements, specific promotions, or subscription programs. This often involves searching on eCommerce platforms or navigating directly to product pages.

$$\text{Organic Orders} = \text{Orders} - \text{Non-Organic Orders}$$

Where Non-Organic Orders is:

$$\text{Non-Organic Orders} = \text{Ad Orders} + \text{Promotion Orders} + \text{Subscription Orders}$$

Organic Units Sold

The total quantity of product units sold through organic channels, reflecting natural customer demand and search visibility.

$$\text{Organic Units Sold} = \text{Units Sold} - \text{Non-Organic Units Sold}$$

Where Non-Organic Units Sold is:

$$\text{Non-Organic Units Sold} = \text{Ad Units Sold} + \text{Promotion Units Sold} + \text{Subscription Units Sold}$$

Organic Sales

The total revenue generated from organically driven product purchases. This metric helps assess the effectiveness of product listing optimization and brand reputation.

$$\text{Organic Sales} = \text{Sales} - \text{Non-Organic Sales}$$

Where Non-Organic Sales is:

$$\text{Non-Organic Sales} = \text{Ad Sales} + \text{Promotion Sales} + \text{Subscription Sales}$$

Organic Sales %

The Organic Sales % is the percentage of your sales that came from customers who weren’t influenced by paid advertising, retail promotions, or subscription programs. This metric helps you understand the natural demand for your products.

$${Organic\ Sales\ \%} = \frac{Organic\ Sales}{Sales} \times 100$$

Ad Orders

Orders that are directly attributed to paid advertising campaigns run through connected AdTech providers. This allows you to measure the direct return on investment (ROI) of your advertising spend.

Ad Units Sold

The total quantity of product units sold as a direct result of paid advertising efforts.

Ad Sales

The total revenue generated from product purchases attributed to paid advertising campaigns.

Ad Sales %

The Ad Sales % represents the portion of your sales revenue directly generated by advertising campaigns. This metric shows you how effective your advertising spend is at driving sales.

$${Ad\ Sales\ \%} = \frac{Ad\ Sales}{Sales} \times 100$$

Promotion Orders

Orders that were placed as a direct result of specific promotional activities (e.g., discounts, coupons, bundle offers). This helps you evaluate the effectiveness of your promotional strategies.

Promotion Units Sold

The total quantity of product units sold during promotional periods or through specific promotional offers.

Promotion Sales

The total revenue generated from product purchases made during promotional events.

Promotion Sales %

The Promotion Sales % is the percentage of your sales that resulted from a retail promotion, such as a discount or a “buy one, get one” offer. It helps you measure the impact and success of your promotional strategies.

$${Promotion\ Sales\ \%} = \frac{Promotion\ Sales}{Sales} \times 100$$

Subscription Orders

Orders placed by customers who are part of a recurring subscription program for a particular product. This highlights the value of recurring revenue models.

Subscription Units Sold

The total quantity of product units sold through subscription programs.

Subscription Sales

The total revenue generated from product purchases made via subscription services.

Subscription Sales %

The Subscription Sales % is the percentage of your sales revenue attributed to subscriptions, like a “Subscribe and Save” program. This metric highlights the contribution of your recurring revenue streams to your overall sales.

$${Subscription\ Sales\ \%} = \frac{Subscription\ Sales}{Sales} \times 100$$

Orders

The total number of successful transactions where customers have purchased one or more products. Ignite consolidates orders from all connected eCommerce platforms (Amazon Seller Central, Amazon Vendor Central, Shopify, WooCommerce, Magento, Rakuten, Walmart Seller Center) to provide an omnichannel view.

Units Sold

The total quantity of individual product units that have been purchased across all connected eCommerce platforms. This metric provides a clear understanding of product popularity and sales volume.

Sales

The total revenue generated from product purchases across all connected eCommerce platforms, typically calculated before any deductions for returns or refunds. This is a fundamental metric for assessing overall business performance.

Sales Tax

The total sales tax collected for the products in a specific order. This is the amount that is remitted to the appropriate tax authorities, and it is a key data point for financial reconciliation.

Sales Discount

Represents the total monetary amount of all discounts applied to the products within a specific order. This figure is crucial for calculating the net sales amount after all promotions have been applied.

Gift Wrap

The total charge for any gift wrapping service applied to an order. This figure is included in the total order value and is a component of the revenue calculation.

Gift Wrap Tax

The tax collected on the gift wrapping service for a specific order. This amount is separate from the product sales tax and is also remitted to the appropriate tax authorities.

Shipped Units

Shipped Units, the number of individual items that have been shipped to customers to fulfill their orders. This is a crucial metric for understanding your inventory turnover and fulfillment efficiency.

Shipped Sales

Shipped Sales, the total revenue for items that have been shipped to customers from an Amazon fulfillment center. This is the metric that represents the actual transfer of goods and is often used as a key performance indicator for sales.

Shipped COGS

Shipped COGS (Cost of Goods Sold), the cost of the products that have been shipped to customers. For vendors, this is the price at which Amazon purchased the products from you. It’s a key metric for calculating your own profitability and the revenue you receive from Amazon.

Shipping

The the total charge for shipping a specific order. This figure can vary based on the shipping service and speed selected by the customer and is a component of the total order value.

Shipping Tax

Represents the tax collected on the shipping charge for a specific order. This is a separate line item from the sales tax on the products and is remitted to the relevant tax authorities.

Net PPM (Net Pure Product Margin)

Amazon’s retail profit margin for a specific product. It’s calculated by taking Amazon’s average selling price and subtracting their cost price (which is your sell price to them), plus any negotiated trade terms. Amazon uses this metric to determine a product’s profitability, which can influence how often they place purchase orders for that item.

Commission

Commission, also known as a Referral Fee, is a fee paid by an Amazon Seller Central merchant to Amazon for using their platform to sell products. This fee is a percentage of the total sales price (including the item price, shipping, and any gift-wrapping charges) and varies depending on the product’s category.

For more information, see Amazon’s Referral fees help page.

FBA per Unit Fee

The FBA Per Unit Fee is a charge from Amazon to merchants using the Fulfilment by Amazon (FBA) service. This fee covers the cost of handling, picking, packing, and shipping an order from an Amazon fulfilment centre directly to the customer. It’s a variable fee determined by the product’s category, size, and weight.

For more information, see Amazon’s FBA fulfillment fees help page.

GVCR (Glance Views Conversion Rate)

A crucial metric that measures the effectiveness of a product listing. It is calculated by dividing the total number of units sold by the total number of glance views.

$${Glance\ View\ Conversion\ Rate} = \frac{Units\ Sold}{Glance\ Views} \times 100$$

This percentage indicates how many people who viewed your product page actually made a purchase. A high conversion rate suggests that your product description, images, reviews, and pricing are compelling enough to convert interest into a sale.

Average Basket Size

Average Basket Size measures the average number of individual items (Units Sold) included in a single customer order. This metric is used to evaluate purchasing behavior and the success of upselling or cross-selling strategies.

$$\text{Average\ Basket\ Size} = \frac{\text{Units\ Sold}}{\text{Orders}}$$

A higher Average Basket Size indicates that customers are regularly buying multiple products in a single transaction.

Average Basket Value

Average Basket Value (also known as Average Order Value or AOV) measures the average total revenue generated per customer order. It is a key metric for understanding how much customers are spending in a typical transaction.

$$\text{Average\ Basket\ Value} = \frac{\text{Sales}}{\text{Orders}}$$

This value is crucial for assessing profitability and setting targets for minimum spend or free shipping thresholds.

Average Selling Price

Average Selling Price measures the average revenue generated from the sale of a single unit of product. This metric helps you understand the realized price point of your products across all sales, factoring in any discounts, promotions, or bundles.

$$\text{Average\ Selling\ Price} = \frac{\text{Sales}}{\text{Units Sold}}$$

Monitoring the Average Selling Price over time helps you track the impact of pricing changes, promotions, and product mix shifts on your revenue per unit.

ACOS (Advertising Cost of Sale)

ACOS is a key profitability metric that measures the efficiency of your advertising spend. It is calculated as:

$$\text{ACOS} = \frac{\text{Ad Spend}}{\text{Ad Sales}} \times 100\%$$

A lower ACOS indicates that your advertising is generating more sales for less cost.

CCR (Click Conversion Rate)

CCR measures the percentage of users who complete a desired action (e.g., make a purchase, add to cart, fill out a form) after clicking on an advertisement. In the context of Retail Media and product sales, it is most often calculated as the percentage of clicks that result in an order.

$$\text{CCR} = \frac{\text{Ad Orders}}{\text{Clicks}} \times 100\%$$

This metric is crucial for understanding how effectively your ads convert user interest (clicks) into valuable outcomes.

CPA (Cost Per Acquisition)

CPA measures the average cost to acquire a single customer or achieve a specific conversion event (e.g., an Ad Order). It is calculated as:

$$\text{CPA} = \frac{\text{Ad Spend}}{\text{Ad Orders}}$$

CPC (Cost Per Click)

CPC measures the average cost you pay for each click on your advertisements. It is calculated as:

$$\text{CPC} = \frac{\text{Ad Cost}}{\text{Clicks}}$$

CPM (Cost Per Mille / Cost Per Thousand Impressions)

CPM measures the cost you pay for one thousand impressions of your advertisement. It is calculated as:

$$\text{CPM} = \frac{\text{Ad Cost}}{\text{Impressions}} \times 1000$$

CTR (Click-Through Rate)

CTR measures the percentage of people who click on your ad after seeing it. It indicates the effectiveness of your ad creative and targeting in generating user engagement. It is calculated as:

$$\text{CTR} = \frac{\text{Clicks}}{\text{Impressions}} \times 100\%$$

ROAS (Return on Ad Spend)

ROAS is a key performance marketing metric that calculates the revenue generated for every dollar spent on advertising. It is a direct measure of advertising campaign profitability. It is calculated as:

$$\text{ROAS} = \frac{\text{Ad Sales}}{\text{Ad Spend}}$$

A ROAS of 4, for example, means that for every $1 spent on advertising, $4 in sales revenue was generated.

TACOS (Total Advertising Cost of Sales)

An Amazon-specific metric used to evaluate the overall effectiveness of your advertising strategy. It is calculated by dividing your total advertising spend by your total sales revenue, including both sales generated directly from ads, organic, promotions and subscription sales.

$${TACOS} = \frac{Ad\ Spend}{Sales} \times 100$$

TACOS provides a broader view of your advertising impact than ACOS (Advertising Cost of Sales) because it factors in the “Amazon Flywheel effect.” A low TACOS indicates that your ad campaigns are not only driving direct sales but also boosting your organic ranking and visibility, leading to an overall increase in sales that outweighs the ad costs. A high TACOS suggests that your advertising spend is a significant portion of your total revenue, and it may be a signal to re-evaluate your campaign strategy.

TROAS (Total Return on Ad Spend)

TROAS is an Amazon-specific metric used to evaluate the overall efficiency of your advertising strategy by showing the total sales revenue generated for every dollar spent on advertising. It is the reciprocal (inverse) of TACOS.

It is calculated by dividing your total sales revenue (including sales generated directly from ads, organic, promotions, and subscriptions) by your total advertising spend.

$$\text{TROAS} = \frac{Sales}{Ad\ Spend}$$

TROAS provides a broader view of your advertising impact than ROAS (Return on Ad Spend) because it factors in the “Amazon Flywheel effect.” A high TROAS (e.g., a TROAS of 5 means you generate $5 in total sales for every $1 spent on ads) indicates that your ad campaigns are not only driving direct sales but also boosting your organic ranking and visibility, leading to an overall increase in sales that significantly outweighs the ad costs. A low TROAS suggests your ad campaigns are not generating enough holistic lift, and it may be a signal to re-evaluate your campaign strategy.

Est. Organic Traffic

Estimated Organic Traffic is the calculated volume of customer traffic to your Product Detail Pages (PDPs) that is not directly driven by a click on an Amazon ad. It represents the natural, unpaid interest in your products, likely driven by organic search results, “frequently bought together” sections, or other untracked marketing.

It is calculated by subtracting your Estimated Ad Traffic from your total page views (Glance Views):

$$\text{Estimated Organic Traffic} = \text{Glance Views} - \text{Estimated Ad Traffic}$$

This metric provides a clear view of your catalogue’s performance driven by content optimization and brand strength.

Est. Organic Traffic %

Our Estimated Organic Traffic % shows the percentage of your total product traffic (Glance Views) that is generated from non-paid sources. This metric is crucial for understanding the effectiveness of your Search Engine Optimization (SEO) efforts and the overall organic visibility of your products on the Amazon channel.

$${Estimated\ Organic\ Traffic\ \%} = \frac{Estimated\ Organic\ Traffic}{Glance\ Views} \times 100$$

A strong Estimate Organic Traffic % is a sign of healthy brand equity and well-optimized product listings.

Est. Ad Traffic

Our Estimated Ad Traffic is a calculated proxy for the number of customer visits (traffic) to your Product Detail Pages (PDPs) that are directly driven by Amazon advertising. This metric is a count of clicks from all your active Amazon ad campaigns (including Amazon DSP and Sponsored Ads) that land on an ASIN in your product catalogue. This data point is essential for quantifying the absolute volume of traffic your paid media efforts are generating.

We use Clicks as a reliable proxy for ad-driven page views because this data is integrated into our product-level attribution and offers a more consistent and complete dataset compared to the Detail Page View metrics from Amazon Ads.

Est. Ad Traffic %

The Estimated Ad Traffic % shows the percentage of your total product traffic (Glance Views) that is directly attributable to your Amazon advertising campaigns. It is a key indicator of your reliance on paid media to drive customer interest.

$${Estimated\ Ad\ Traffic\ \%} = \frac{Estimated\ Ad\ Traffic}{Glance\ Views} \times 100$$

A high percentage may indicate an over-reliance on advertising, while a low percentage could signal an opportunity to scale up your retail media investment.