Below you'll find definitions for all columns available via the Customise button the on Customer Lifetime Value report. Click the Customise button to add and remove data points to answer your questions.
The Behavioural Segment column highlights customer cohorts that highlight whether your customers are actively purchasing along with differentiating between low-value New to Brand customers versus ...continue reading
This column highlights the number of customers who've made one or many orders.
The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.
The Customer Acquisition Brand returns the Brand of the highest value Product the Customers purchased when placing their initial Order.
The Customer Acquisition Product Action returns the Product Action of the highest value Product the Customers purchased when placing their initial Order.
The Customer Acquisition Product Packaging returns the Product Packaging of the highest value Product the Customers purchased when placing their initial Order.
The Customer Acquisition Product Range returns the Product Range of the highest value Product the Customers purchased when placing their initial Order.
The Customer Acquisition Product Size returns the Product Size of the highest value Product the Customers purchased when placing their initial Order.
The Customer Acquisition Product Type returns the Product Type of the highest value Product the Customers purchased when placing their initial Order.
The Promotion, if any, applied to the Customer's first Order during checkout.
The Customer Type column highlights the number of new or existing customers. It's also possible to report Anonymous customers when Amazon shoppers have exercised their right to hide personal data ...continue reading
The Frequency Band classifies customers based on their buying habits to describe them as Prospect, Repeat Buyer, Frequent Buyer and Loyal.
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The Recency Band classifies customers based on their buying habits to describe them as Lost, Lapsing, Inactive and Active.
The Subscriber segment highlights whether the customer has recently purchased via a subscription like Subscribe and Save.
The Recency Band classifies customers based on their buying habits to describe them as Lowset Spenders, Average Spenders, High Spenders and Top Spenders.
The technology company name.
The month, quarter or year the Customer first purchased one of the Brand's products.
The percentage of the total customer base within a specific segment.
The percentage of the total lifetime value recorded by a specific segment.
Show the average number of Units Sold for each Order.
Show the average Sales revenue for each Order.
Shows the average number of orders by customer in the segment.
Shows the average time in days between each order by customer in the segment.
Shows the average monetary value of customer in the segment.
The number of customers belonging to a specific segment.
The numerical difference between the current period and the previous period as Customers enter or exist a classification.
The percentage difference between the current and previous periods as Customers enter or exist a segment.
The total number of orders ever placed by customers within a segment.
The total number of units purchased ever by customers within a segment.
The total monetary value of orders ever placed by customers within a segment.
