Overview

The Overview tab in the Ads module is your introduction to our combined advertising reporting, offering you a unique Omnichannel experience to monitor the gains and losses across your Media Mix Model. The cards help you monitor the aggregate performance of your campaigns. For example, the Impressions data point enables you to monitor reach, Clicks to track interactions, Ad Spend for high-level budget pacing, Ad Sales to monitor ad attributed purchases, and ROAS to gauge effectiveness. The graph illustrates the changes in behaviours of your advertising over time. When there are substantial peaks, it highlights spikes of investments to drive results or increased competition buying events like Prime Day. In addition, the graph shows your Ad Spend split by the various types of AdTech and formats versus the overall ROAS.

Key points

• Track the contribution and like-for-like performance of Impressions, Clicks, Ad Spend, Ad Sales and ROAS.
• Monitor the high-level effectiveness of your advertising over the selected timeframe with the ROAS.
• See the Display, Seach, Social and Adtech proportions in your Media Mix Model.