Columns in Sponsored Products reports

Columns in Sponsored Products reports

Below you'll find definitions for all columns available via the Customise button in Amazon Sponsored Products reports. Click the Customise button to add and remove data points to answer your questions.

ASIN

An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon for each unique Product Listing. For books with a 10-digit International Standard ...continue reading

Ad Group

An Ad Group contains one or more Ads that share similar targets. Use Ad Groups to organize your Ads and Targeting by a common theme. For example, try separating Ad Groups into the different match ...continue reading

Advertising Type

Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.

Campaign

The name of a Campaign for a collection of adverts aligned to a specific budget, goal or product line.

Channel

The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.

Keyword

The Keyword targeting used to match your advert with Search Results.

Match Type

The Match Type setting allows you to fine-tune the relevancy of search terms for your advert. Examples include Broad, Phrase and Exact match.

Partner

The name of the Brand or Merchant configured in Ignite by Acorn-i.

Placement

The location of an advertisement on a webpage.

Portfolio

Applicable for Amazon Ads, the Porfolio allow users to organise campaigns around a common tactic, goal or product line by assigning these campaigns to a Portfolio. In addition, each Portfolio could ...continue reading

Search Term

Returns the Search Term shoppers used to find products that match your Keyword or Product Targeting, resulting in at least one click-through to a landing page.

Targeting

The Category or Product name where you Product Listing was advertised to Amazon shoppers.

Targeting Brand

The Brand name of Product Listings targeted by your advertising campaigns.

Targeting ID

The Category ID or ASIN used to match your advert with Search Results or Product Detail Page.

Vendor Subtype

The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading

% of Sales

The percentage of the Ads Sales Total for a combination of dimensions, calculated as Ad Sales over Ad Sales Total times by 100 (Ad Sales / Ad Sales Total) * 100.

ACOS

Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.

ACOS Diff.

The like-for-like difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

ACOS Diff. %

The like-for-like percentage difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

Ad Orders

The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Order conversion events ...continue reading

Ad Orders Same SKU

Amazon Ads provides Ad Order conversion events attributed to a specific Product List by Channel, Campaign, Ad Group, Product Ad and ASIN. These events can be additionally broken down by SKU for ...continue reading

Ad Sales

The Ad Sales revenue attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Sales revenue for ...continue reading

Ad Sales Diff.

The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Sales Diff. %

The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Sales Same SKU

Amazon Ads provides the Ad Sales revenue for conversion events attributed to a specific Product List by Channel, Campaign, Ad Group, Product Ad and ASIN. These events can be additionally broken down ...continue reading

Ad Spend

The amount of money spent on advertising a product or service during the select date range.

Ad Spend Diff.

The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Spend Diff. %

The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Units Sold

The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides the Ad Units Sold for ...continue reading

Ad Units Sold Same SKU

Amazon Ads provides the Ad Units Sold for conversion events attributed to a specific Product List by Channel, Campaign, Ad Group, Product Ad and ASIN. These events can be additionally broken down by ...continue reading

CCR

Click Conversion Rate is the percentage of clicks that resulted in a conversion, calculated as Ad Orders over Clicks times one hundred (Ad Orders / Clicks) * 100.

CCR Diff.

The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CCR Diff. %

The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CPA

Cost Per Acquisition is the average amount pair of an outcome, calculated as Ad Spend over Ad Orders (Ad Spend / Ad Orders).

CPA Diff.

The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPA Diff. %

The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPC

Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).

CPC Diff.

The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPC Diff. %

The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPM

Cost Per Mille (CPM), also known as Cost Per Thousand (CPT), is the cost of buying a thousand impressions, calculated as Ad Spend over Impressions times by one thousand (Ad Spend / Impressions) * ...continue reading

CPM Diff.

The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CPM Diff. %

The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CTR

Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.

CTR Diff.

The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

CTR Diff. %

The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

Clicks

The number of times shoppers clicked on one or more advertisements during the selected date range.

Clicks Diff.

The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

Clicks Diff. %

The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

Impressions

The number of times an advertisement was served to potential customers during the selected date range.

Impressions Diff.

The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

Impressions Diff. %

The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

ROAS

Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).

ROAS Diff.

The like-for-like difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.

ROAS Diff. %

The like-for-like percentage difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.