Columns in Facebook Ads reports

Columns in Facebook Ads reports

Below you'll find definitions for all columns available via the Customise button in Facebook Ads reports. Click the Customise button to add and remove data points to answer your questions.

Ad

This shows the breakdown of results by Ad name, the third level down in the Facebook Ads hierarchy.

Ad Set

This shows the breakdown of results by ad set name, the second level down in the Facebook Ads hierarchy.

Advertising Type

Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.

Campaign

The name of a Campaign for a collection of adverts aligned to a specific budget, goal or product line.

Channel

The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.

Partner

The name of the Brand or Merchant configured in Ignite by Acorn-i.

Placement

The location of an advertisement on a webpage.

Publisher

The Published column is available in the Ignite by Acorn-i, Amazon Attribution and Facebook Ads reporting. Amazon Attribution The Publish data point for Amazon Attribution allows the reader to ...continue reading

Vendor Subtype

The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading

% of Ad Orders

The percentage of the Ad Orders Total for a combination of dimensions, calculated as Ad Orders over Ad Orders Total times by 100 (Ad Orders / Ad Orders Total) * 100.

% of Ad Sales

The percentage of the Ad Sales Total for a combination of dimensions, calculated as Ad Sales over Ad Sales Total times by 100 (Ad Sales / Ad Sales Total) * 100.

% of Ad Spend

The percentage of the Ad Spend Total for a combination of dimensions, calculated as Ad Spend over Ad Spend Total times by 100 (Ad Spend / Ad Spend Total) * 100.

% of Clicks

The percentage of the Clicks Total for a combination of dimensions, calculated as Clicks over Clicks Total times by 100 (Clicks / Clicks Total) * 100.

% of Impressions

The percentage of the Impressions Total for a combination of dimensions, calculated as Impressions over Impressions Total times by 100 (Impressions / Impressions Total) * 100.

ACOS

Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.

ACOS Diff.

The like-for-like difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

ACOS Diff. %

The like-for-like percentage difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

ATC %

Add To Cart % is the number of Amazon Attribution Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading

Ad Orders

The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Order conversion events ...continue reading

Ad Sales

The Ad Sales revenue attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Sales revenue for ...continue reading

Ad Sales Diff.

The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Sales Diff. %

The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Spend

The amount of money spent on advertising a product or service during the select date range.

Ad Spend Diff.

The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Spend Diff. %

The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Units Sold

The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides the Ad Units Sold for ...continue reading

Amazon Attr. ATC

Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping cart after a click on an associated ad.

Amazon Attr. Ad Orders

Amazon Attribution Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.

Amazon Attr. Ad Sales

Amazon Attribution Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.

Amazon Attr. Ad Units Sold

Amazon Attribution Ad Units Sold returns the number of units sold to Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.

Amazon Attr. CPC

Amazon Attribution CPC is the average amount paid for click-throughs by shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr.continue reading

Amazon Attr. CTR

Amazon Attribution CTR is the percentage of shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr. CTR is Impressions divided ...continue reading

Amazon Attr. Clicks

Amazon Attribution Clicks returns the number of click-throughs tracked by Amazon Attribution for non-Amazon advertisements.

Amazon Attr. DPV

Amazon Attribution Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.

Amazon Attr. Total ATC

Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping basket after a click on an associated ad. This metric includes each instance ...continue reading

Amazon Attr. Total Ad Orders

Amazon Attribution Total Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes orders for promoted ...continue reading

Amazon Attr. Total Ad Sales

Amazon Attribution Total Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes sales for ...continue reading

Amazon Attr. Total DPV

Amazon Attribution Total Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.continue reading

CCR

Click Conversion Rate is the percentage of clicks that resulted in a conversion, calculated as Ad Orders over Clicks times one hundred (Ad Orders / Clicks) * 100.

CCR Diff.

The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CCR Diff. %

The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CPA

Cost Per Acquisition is the average amount pair of an outcome, calculated as Ad Spend over Ad Orders (Ad Spend / Ad Orders).

CPA Diff.

The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPA Diff. %

The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPC

Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).

CPC Diff.

The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPC Diff. %

The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPM

Cost Per Mille (CPM), also known as Cost Per Thousand (CPT), is the cost of buying a thousand impressions, calculated as Ad Spend over Impressions times by one thousand (Ad Spend / Impressions) * ...continue reading

CPM Diff.

The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CPM Diff. %

The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CTR

Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.

CTR Diff.

The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

CTR Diff. %

The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

Clicks

The number of times shoppers clicked on one or more advertisements during the selected date range.

Clicks Diff.

The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

Clicks Diff. %

The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

DPV %

Detail Page View % is the number of Amazon Attribution Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion rate of page ...continue reading

Impressions

The number of times an advertisement was served to potential customers during the selected date range.

Impressions Diff.

The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

Impressions Diff. %

The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

Landing Page Views

The number of times that a person clicked on an ad link and then successfully loaded the destination web page or Instant Experience. To report on landing page views, you must have created a Meta ...continue reading

Link Clicks

The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook.

Post Engagements

Post engagements are the total number of actions that people take involving your ads on Facebook.

Post Reactions

The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, care, haha, wow, sad or angry.

ROAS

Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).

ROAS Diff.

The like-for-like difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.

ROAS Diff. %

The like-for-like percentage difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.

Total ATC %

Total Add To Cart % is the number of Amazon Attribution Total Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading

Total DPV %

Total Detail Page View % is the number of Amazon Attribution Total Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion ...continue reading

Video Views

The number of times that your video was played to completion, or for at least 15 seconds.