Below you'll find definitions for all columns available via the Customise button in Facebook Ads reports. Click the Customise button to add and remove data points to answer your questions.
This shows the breakdown of results by Ad name, the third level down in the Facebook Ads hierarchy.
This shows the breakdown of results by ad set name, the second level down in the Facebook Ads hierarchy.
Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.
The name of a Campaign for a collection of adverts aligned to a specific budget, goal or product line.
The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The location of an advertisement on a webpage.
The Published column is available in the Ignite by Acorn-i, Amazon Attribution and Facebook Ads reporting. Amazon Attribution The Publish data point for Amazon Attribution allows the reader to ...continue reading
The technology company name.
The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading
The percentage of the Ads Sales Total for a combination of dimensions, calculated as Ad Sales over Ad Sales Total times by 100 (Ad Sales / Ad Sales Total) * 100.
Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.
The like-for-like difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.
Add To Cart % is the number of Amazon Attribution Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading
The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Order conversion events ...continue reading
The Ad Sales revenue attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Sales revenue for ...continue reading
The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The amount of money spent on advertising a product or service during the select date range.
The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides the Ad Units Sold for ...continue reading
Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping cart after a click on an associated ad.
Amazon Attribution Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution Ad Units Sold returns the number of units sold to Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution CPC is the average amount paid for click-throughs by shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr.continue reading
Amazon Attribution CTR is the percentage of shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr. CTR is Impressions divided ...continue reading
Amazon Attribution Clicks returns the number of click-throughs tracked by Amazon Attribution for non-Amazon advertisements.
Amazon Attribution Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.
Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping basket after a click on an associated ad. This metric includes each instance ...continue reading
Amazon Attribution Total Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes orders for promoted ...continue reading
Amazon Attribution Total Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes sales for ...continue reading
Amazon Attribution Total Ad Units Sold returns the number of units sold to Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes units sold for ...continue reading
Amazon Attribution Total Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.continue reading
Show the average number of Units Sold for each Order.
Show the average Sales revenue for each Order.
Click Conversion Rate is the percentage of clicks that resulted in a conversion, calculated as Ad Orders over Clicks times one hundred (Ad Orders / Clicks) * 100.
The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
Cost Per Acquisition is the average amount pair of an outcome, calculated as Ad Spend over Ad Orders (Ad Spend / Ad Orders).
The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).
The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
Cost Per Mille (CPM), also known as Cost Per Thousand (CPT), is the cost of buying a thousand impressions, calculated as Ad Spend over Impressions times by one thousand (Ad Spend / Impressions) * ...continue reading
The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.
The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The number of times shoppers clicked on one or more advertisements during the selected date range.
The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
The number of comments on your adverts.
Detail Page View % is the number of Amazon Attribution Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion rate of page ...continue reading
The number of times an advertisement was served to potential customers during the selected date range.
The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
The number of times that a person clicked on an ad link and then successfully loaded the destination web page or Instant Experience. To report on landing page views, you must have created a Meta ...continue reading
The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook.
Post engagements are the total number of actions that people take involving your ads on Facebook.
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, care, haha, wow, sad or angry.
Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).
The like-for-like difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.
Total Add To Cart % is the number of Amazon Attribution Total Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading
Total Detail Page View % is the number of Amazon Attribution Total Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion ...continue reading
The number of times that your video was played to completion, or for at least 15 seconds.
