Columns in Amazon DSP reports

Columns in Amazon DSP reports

Below you'll find definitions for all columns available via the Customise button in Amazon DSP reports. Click the Customise button to add and remove data points to answer your questions.

Advertising Type

Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.

Campaign

The name of a Campaign for a collection of adverts aligned to a specific budget, goal or product line.

Channel

The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.

Creative

A Creative is the advertising message served to a pontential customers.

Line Item

A Line Item in Amazon DSP controls the targeting, budget, optimization, and other settings you’d like your campaign to use.

Order

An Order in Amazon DSP controls the flight date, budget, frequency, and other settings you’d like your campaign to use.

Partner

The name of the Brand or Merchant configured in Ignite by Acorn-i.

Site

The Site column highlights the website name to indicate where the Amazon DSP served the impression. The Supply Source Partner declares the website name in the real-time bidding or private marketplace ...continue reading

Source

The Source column highlights the Supply Source Platform for real-time bidding integration and private marketplace deals that won the auction.

Vendor Subtype

The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading

% Viewable

The percentage of Viewable Impressions as a proportion of Measurable Impressions, calculated using Viewable Impressions divided by Measurable Impressions (Viewable Sales / Measurable Sales) * 100.continue reading

% of Ad Orders

The percentage of the Ad Orders Total for a combination of dimensions, calculated as Ad Orders over Ad Orders Total times by 100 (Ad Orders / Ad Orders Total) * 100.

% of Ad Sales

The percentage of the Ad Sales Total for a combination of dimensions, calculated as Ad Sales over Ad Sales Total times by 100 (Ad Sales / Ad Sales Total) * 100.

% of Ad Spend

The percentage of the Ad Spend Total for a combination of dimensions, calculated as Ad Spend over Ad Spend Total times by 100 (Ad Spend / Ad Spend Total) * 100.

% of Clicks

The percentage of the Clicks Total for a combination of dimensions, calculated as Clicks over Clicks Total times by 100 (Clicks / Clicks Total) * 100.

% of Impressions

The percentage of the Impressions Total for a combination of dimensions, calculated as Impressions over Impressions Total times by 100 (Impressions / Impressions Total) * 100.

ACOS

Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.

ACOS Diff.

The like-for-like difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

ACOS Diff. %

The like-for-like percentage difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.

Ad Orders

The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Order conversion events ...continue reading

Ad Sales

The Ad Sales revenue attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Sales revenue for ...continue reading

Ad Sales Diff.

The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Sales Diff. %

The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.

Ad Spend

The amount of money spent on advertising a product or service during the select date range.

Ad Spend Diff.

The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Spend Diff. %

The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.

Ad Units Sold

The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides the Ad Units Sold for ...continue reading

Add to Cart

The number of times a promoted product is added to a customer’s cart after a click of an associated ad within the last 14 Days.

CCR

Click Conversion Rate is the percentage of clicks that resulted in a conversion, calculated as Ad Orders over Clicks times one hundred (Ad Orders / Clicks) * 100.

CCR Diff.

The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CCR Diff. %

The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.

CPA

Cost Per Acquisition is the average amount pair of an outcome, calculated as Ad Spend over Ad Orders (Ad Spend / Ad Orders).

CPA Diff.

The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPA Diff. %

The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.

CPC

Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).

CPC Diff.

The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPC Diff. %

The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.

CPM

Cost Per Mille (CPM), also known as Cost Per Thousand (CPT), is the cost of buying a thousand impressions, calculated as Ad Spend over Impressions times by one thousand (Ad Spend / Impressions) * ...continue reading

CPM Diff.

The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CPM Diff. %

The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.

CTR

Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.

CTR Diff.

The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

CTR Diff. %

The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.

Clicks

The number of times shoppers clicked on one or more advertisements during the selected date range.

Clicks Diff.

The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

Clicks Diff. %

The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.

Detail Page Views

The number of views of the advertised product’s detail pages on Amazon within the last 14 Days of serving the advert.

Impressions

The number of times an advertisement was served to potential customers during the selected date range.

Impressions Diff.

The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

Impressions Diff. %

The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.

ROAS

Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).

ROAS Diff.

The like-for-like difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.

ROAS Diff. %

The like-for-like percentage difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.

Viewable Impressions

Based on MRC standard, the number of times an ad was viewed by customers minus invalid traffic. An ad is counted as viewable when at least 50% of the ad shows on screen for one second or longer for ...continue reading