Below you'll find definitions for all columns available via the Customise button in Amazon DSP reports. Click the Customise button to add and remove data points to answer your questions.
Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.
The name of a Campaign for a collection of adverts aligned to a specific budget, goal or product line.
The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.
A Creative is the advertising message served to a pontential customers.
The advertising format of the creative.
A Line Item in Amazon DSP controls the targeting, budget, optimization, and other settings you’d like your campaign to use.
An Order in Amazon DSP controls the flight date, budget, frequency, and other settings you’d like your campaign to use.
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The Site column highlights the website name to indicate where the Amazon DSP served the impression. The Supply Source Partner declares the website name in the real-time bidding or private marketplace ...continue reading
The Source column highlights the Supply Source Platform for real-time bidding integration and private marketplace deals that won the auction.
The technology company name.
The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading
The percentage of Viewable Impressions as a proportion of Measurable Impressions, calculated using Viewable Impressions divided by Measurable Impressions (Viewable Sales / Measurable Sales) * 100.continue reading
The percentage of the Ad Orders Total for a combination of dimensions, calculated as Ad Orders over Ad Orders Total times by 100 (Ad Orders / Ad Orders Total) * 100.
The percentage of the Ad Sales Total for a combination of dimensions, calculated as Ad Sales over Ad Sales Total times by 100 (Ad Sales / Ad Sales Total) * 100.
The percentage of the Ad Spend Total for a combination of dimensions, calculated as Ad Spend over Ad Spend Total times by 100 (Ad Spend / Ad Spend Total) * 100.
The percentage of the Clicks Total for a combination of dimensions, calculated as Clicks over Clicks Total times by 100 (Clicks / Clicks Total) * 100.
The percentage of the Impressions Total for a combination of dimensions, calculated as Impressions over Impressions Total times by 100 (Impressions / Impressions Total) * 100.
Advertising Cost Of Sale is a helpful measure to identify the effectiveness of advertising, calculated as Ad Spend over Ad Sales times by one hundred (Ad Spend / Ad Sales) * 100.
The like-for-like difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing ACOS with the previous Day, Week, Month, Quarter or Year.
The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Order conversion events ...continue reading
The Ad Sales revenue attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides Ad Sales revenue for ...continue reading
The like-for-like difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Sales with the previous Day, Week, Month, Quarter or Year.
The amount of money spent on advertising a product or service during the select date range.
The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider. Amazon Ads Amazon Ads provides the Ad Units Sold for ...continue reading
The number of times a promoted product is added to a customer’s cart after a click of an associated ad within the last 14 Days.
Show the average number of Units Sold for each Order.
Show the average Sales revenue for each Order.
Click Conversion Rate is the percentage of clicks that resulted in a conversion, calculated as Ad Orders over Clicks times one hundred (Ad Orders / Clicks) * 100.
The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
Cost Per Acquisition is the average amount pair of an outcome, calculated as Ad Spend over Ad Orders (Ad Spend / Ad Orders).
The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
Cost Per Click is the average amount paid for a click, calculated as Ad Spend divided by the number of Clicks (Ad Spend / Clicks).
The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
Cost Per Mille (CPM), also known as Cost Per Thousand (CPT), is the cost of buying a thousand impressions, calculated as Ad Spend over Impressions times by one thousand (Ad Spend / Impressions) * ...continue reading
The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
Click Through Rate is the percentage of shoppers who've seen and clicked it, calculated as Clicks over Impressions times one hundred (Clicks / Impressions) * 100.
The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The number of times shoppers clicked on one or more advertisements during the selected date range.
The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
The number of views of the advertised product’s detail pages on Amazon within the last 14 Days of serving the advert.
The number of times an advertisement was served to potential customers during the selected date range.
The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
Number of impressions that were able to be measured for viewability.
Return On Ad Spend is a helpful measure to identify the effectiveness of advertising, calculated as Ad Sales divided by Ad Spend (Ad Sales / Ad Spend).
The like-for-like difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing ROAS with the previous Day, Week, Month, Quarter or Year.
Based on MRC standard, the number of times an ad was viewed by customers minus invalid traffic. An ad is counted as viewable when at least 50% of the ad shows on screen for one second or longer for ...continue reading
