All Search Terms Report
The All Search Terms Report follows the same omnichannel pattern seen in the All Keywords Report. However, in this case, the All Search Terms Report provides an omnichannel view of all our Keyword Targeting and the Search Query used by a Shopper that generated a click-through to your Product Detail Page or Online Store. Use this report to get macro information to compare AdTech providers, their advertising formats and shopper behaviour to understand how they search for your products and services.
After observing these high-level trends, you can customise this initial view and deep-drive into specific reporting formats to monitor performance trends for all or selected Portfolios, Campaigns, Advertising Types and Match Types using our filtering options. Do this by clicking on the Customised button to reveal a wide selection of data points. In addition, you can assess performance using common success measurements such as ACOS, CCR, CPA, CPC, CPM, CTR and ROAS to analyse performance trends.
Deep Dive Reports
Ignite by Acorn-i include a range of AdTech-specific deep-dive reports that allow you to go beyond macro concepts. Specific Search Term Reports for each Advertising Type will enable you to investigate your data further. For example, by introducing the Ad Group data point, you can drill through and assess individual strategies. You can access these reports by clicking on the plus button to open additional reporting tabs that meet your needs.