All Campaigns Report

The All Campaigns Report tab in the Ads module is your entry point to increasingly more detailed information via our combined advertising reporting. This reporting format and siblings in the Ignite by Acorn-i family of reports offer a unique Omnichannel experience to monitor the gains and losses across your Media Mix Model. The default view of the All Campaign Report allows you to see key performance indicators split by AdTech Vendor, Channel and Advertising Type.

After observing these high-level trends, you can customise this initial view via the Customise button and choose from 50 columns to explore performance by Portfolio, Campaign, Placement, and much more. Where you need to dive deeper into the underlying factors impacting performance, you can step into the All Keyword, All Product Targeting or All Search Terms reporting formats within the Ignite by Acorn-i family to learn more. Launch these additional reports via the Plus button or right-click the data table.

Key points

• The All Campaigns Report provides an AdTech vendor agnostic reporting format to view performance data from Amazon, Facebook, Google, TikTok, Walmart, and many more side by side.
• The All Campaigns Report and others can be quickly customised to assess success using these common key performance indicators: ACOS, CCR, CPA, CPC, CPM, CTR and ROAS.
• Clicking on the caret icon on the right-hand side of the data grid will launch the Ads Performance chart, allowing you to review the performance trend for the chosen row over the selected time series.
• Typically, each AdTech provider has several reporting formats, allowing you to inspect greater levels of detail. You can quickly access lower levels of targeting by right-clicking a specific row and selecting the desired report. When the new report appears, Ignite will filter the results to match the clicked row from the previous report, revealing the underlying information.