Popular Searches Leaderboard

Popular Searches Leaderboard

The ubiquity of search engines within our digital lives is astonishing. They are everywhere, ranging from generic or specialised experiences on your smartphone, laptop, smart speaker or television. Whilst companies like Google and Microsoft Bing have made information across the web instantly accessible; Amazon has produced the world's most powerful search engine for consumer products.

Amazon's search engine helps shoppers find the best product for their needs, ranking these results based on the Product Listing quality, recent purchases and reviews, to name a few factors. To help make sense of search information available from Amazon, we've created our Search Terms Leaderboard. It allows you to explore consumer interests and source information that can aid you in improving your search rankings. A topic referred to as Search Engine Optimisation.


The Search Terms Leaderboard has two distinct views, the Popular Searches Leaderboard and Trending Leaderboard. However, they are broadly the same, showing how Amazon Shopper search behaviours have changed weekly. The Popular Search Leaderboard focus on the most in-demand categories and products, highlighting sustained patterns in behavioural changes. At the same time, the Treading Leading Board visualises large swings in popularity caused by advertorials, annual events, current affairs, marketing, movie releases, social media, television programmes and weather.

Our leaderboard covers Asia (Australia and Japan), Europe (France, Germany, Italy, Netherlands, Spain, Sweden, Turkey and the United Kingdom) and North America (Canada, Mexico and the United States). By using the Channel drop-down in the screen's header, you can swap from one country to another and investigate the interests of each market.

Search Term Ranks

We've modelled our Search Terms Leaderboards after the Top-40 music charts. It allows you to track the weekly popularity of each Search Term using the Rank column. The Top-40 music chart is an excellent analogy because it's an index that reports their relative positions. Again like the Top-40 music chart, our up and down arrows highlight the Search Terms that are becoming more popular or cooling off.

On the right of the screen, you can see the popularity a week ago, best, lowest and average popularity ranks during the last 12 months. Lastly, clicking on the Search Term allows you to see more information and assess how the ranking changed during the last 12 months.

Searching for Search Terms

As we've already mentioned, the Popular Search leaderboard highlights in-demand Brands, Categories and Products. At first glance, so results may not be relevant for your niche. A search box is at the top of the screen to help you find search terms relevant to your market. By default, we'll return Search Terms that contain your keyphrase. If you'd like to refine your search further, swap the mode and search for terms that start with your keyphrase.