Which Advertising Types are included in the TACOS calculation?
At present, it's possible to include data for the following type of advertising in the Sales by Product screen, as it's necessary for the AdTech provider to supply reports with the Product ID and optionally the SKU to calculate the TACOS of a Brand, Channel or Product.
| Vendor | Advertising Type | Supported |
|---|---|---|
| Amazon | DSP |  |
| Amazon | Sponsored Brands |  |
| Amazon | Sponsored Brands Video | |
| Amazon | Sponsored Display | |
| Amazon | Sponsored Products | |
| Facebook Ads | | |
| Google Ads | | |
| Pinterest Ads | | |
| TikTok | TikTok Ads | |
| Walmart | Sponsored Brands | |
| Walmart | Sponsored Brands Video | |
| Walmart | Sponsored Products | |