Sales by Geo

The map on the Sales by Geo screen plots points across where your fulfilment network posted packages to your customers around the globe. All the spots across the map are colour-coded to match the Channels listed in the legend on the right-hand side. The map gives a more interactive experience to understand the geographical reach of the audiences purchasing your products from direct-to-consumer websites and marketplaces. Where you see coloured spots for one geography, for example, the United Kingdom appearing in Germany, this is an excellent indicator highlighting demand within an additional market and opportunity for geographical expansion. Additionally, it can be a great resource to highlight the impact of geographical advertising before and after a geo-fenced campaign.

Key points

• Observer geographical reach of your Brand's audience.
• Spot opportunities for geographical expansion.