Overview

We've designed the Overview report of the Consumer Analytics module to give a concise appraisal of the customers purchasing the products sold by your Brand.

Here you can track the acquisition of New Buyers, the Average Basket Size of New Buyers, the number of Existing Buyers and your Buyer Rate. The percentage of Existing Buyers versus to entire Customer database. The graph illustrates the changes in behaviours of your audience over time. When there are substantial peaks, they confirm the tactical successes of offers during buying events or marketing efforts. Where there are significant performance dips, it indicates strategic misses causing lower New Buyer acquisition or Existing Buyer retention.

The goal of this report, and the others that form the Consumer Analytics reporting suite, is to describe your Brand's health in terms of customers and audience retention. By employing machine learning, we've created Recency, Frequency and Monetary Value segments that represent their behaviour and the longer-term value of your audience.

Filter

Filtering the results visible on the Overview screen is extremely easy. Start by clicking on the orange Filters button above the table to open a modal window. Next, you can refine the view based on the modifying Customer Acquisition Date or the Customer Type controls.

Setting filters for the Customer Acquisition Start Date or Customer Acquisition End Date allows you to lock the view to a particular epoch and monitor how those New-to-Brand customers and their enduring habits. Using these filters empowers you to answer questions such as, What is the current Buyer Rate for Customers acquired during Black Friday last year?

Spreadsheets are an inevitable part of any modern organisation. But they create uncertainty as the typical solution to version control is to modify the file name. As a result, you're probably frequently left wondering, am I looking at the latest version? Ignite by Acorn-i helps you avoid exchanging spreadsheets as attachments with the Share buttons on each screen. Instead, click the Share button to create a magic hyperlink to reopen Ignite with the same settings. Now copy and paste this link into an email or chat window to exchange the information with someone who has access to Ignite. It's that simple.