Below you'll find definitions for all columns available via the Customise button the on Sales by Segment report. Click the Customise button to add and remove data points to answer your questions.
The Behavioural Segment column highlights customer cohorts that highlight whether your customers are actively purchasing along with differentiating between low-value New to Brand customers versus ...continue reading
This column highlights the number of customers who've made one or many orders.
The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.
The Promotion, if any, applied to the Customer's first Order during checkout.
The Customer Segment column supports you in segmenting your audience based on whether they're New, New to Brand, Existing or Anonymous customers. This data point lets you understand where each ...continue reading
The Customer Type column highlights the number of new or existing customers. It's also possible to report Anonymous customers when Amazon shoppers have exercised their right to hide personal data ...continue reading
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The Subscriber segment highlights whether the customer has recently purchased via a subscription like Subscribe and Save.
The technology company name.
The month, quarter or year the Customer first purchased one of the Brand's products.
Show the average number of Units Sold for each Order.
Show the average Sales revenue for each Order.
Show the average number of Orders placed by each Buyer during a specific period.
The percentage of existing customers who repurchased during this date period.
The like-for-like difference when comparing Buyer Rate with the previous Month, Quarter or Year.
The like-for-like percentage difference when comparing Buyer Rate with the previous Month, Quarter or Year.
The Number of Buyers calculation will return the unique number of customers who placed orders during the selected date range. A Buyer is a Customer who placed an order during a chosen time frame.continue reading
The like-for-like difference when comparing Buyers with the previous Month, Quarter or Year.
The like-for-like percentage difference when comparing Buyers with the previous Month, Quarter or Year.
The Orders for the selected date range.
The like-for-like difference when comparing Orders with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Orders with the previous Day, Week, Month, Quarter or Year.
The retail price paid by shoppers for the selected date range.
The like-for-like difference when comparing Sales with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Sales with the previous Day, Week, Month, Quarter or Year.
The Units Sold for the selected date range.
The like-for-like difference when comparing Units Sold with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Units Sold with the previous Day, Week, Month, Quarter or Year.
