Below you'll find definitions for all columns available via the Customise button in Amazon Attribution reports. Click the Customise button to add and remove data points to answer your questions.
Depending upon the AdTech company, they may off one or several types of advertising products. The Advertising Type column distinguishes between different formats to compare and contrast performance.
The Channel name is Vendor Name, and Country Code combined. This column highlights the e-commerce or Advertising channel's name and country or union.
The Market data point is an ISO Country Code used to roll up data across multiple vendors employed in the same geography.
The name of the Brand or Merchant configured in Ignite by Acorn-i.
The Published column is available in the Ignite by Acorn-i, Amazon Attribution and Facebook Ads reporting. Amazon Attribution The Publish data point for Amazon Attribution allows the reader to ...continue reading
Tag 1 column returns the name of the Campaign from Google Ads, Facebook Ads, TikTok Ads, or another top-level concept from an advertising platform.
Tag 2 column returns the name of the Ad Group or Ad Set from Google Ads, Facebook Ads, TikTok Ads, or another second-level concept from an advertising platform.
Tag 3 column returns the name of the Ad or Creative from Google Ads, Facebook Ads, TikTok Ads, or another third-level concept from an advertising platform.
The technology company name.
The Vendor Subtype column is applicable for Amazon as they offer a range of services that suit different needs of Agencies and Brands. For example, the split between Amazon Seller Central and Amazon ...continue reading
Add To Cart % is the number of Amazon Attribution Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading
The amount of money spent on advertising a product or service during the select date range.
The like-for-like difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Ad Spend with the previous Day, Week, Month, Quarter or Year.
Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping cart after a click on an associated ad.
Amazon Attribution Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution Ad Units Sold returns the number of units sold to Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution.
Amazon Attribution CPC is the average amount paid for click-throughs by shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr.continue reading
Amazon Attribution CTR is the percentage of shoppers who've seen and clicked non-Amazon advertisements that arrive on a Brand Store or Product Detail Page—the Amazon Attr. CTR is Impressions divided ...continue reading
Amazon Attribution Clicks returns the number of click-throughs tracked by Amazon Attribution for non-Amazon advertisements.
Amazon Attribution Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.
Amazon Attribution Add To Cart returns the number of times an Amazon shopper added the promoted product to their shopping basket after a click on an associated ad. This metric includes each instance ...continue reading
Amazon Attribution Total Ad Orders returns the number of purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes orders for promoted ...continue reading
Amazon Attribution Total Ad Sales returns the sales value for purchases made by Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes sales for ...continue reading
Amazon Attribution Total Ad Units Sold returns the number of units sold to Amazon shoppers attributed to a non-Amazon Campaign tracked by Amazon Attribution. This metric includes units sold for ...continue reading
Amazon Attribution Total Detail Page Views returns the number of Product Detail Page Views tracked by Amazon Attribution that Amazon served to shoppers after clicking on a non-Amazon advertisement.continue reading
The like-for-like difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CCR with the previous Day, Week, Month, Quarter or Year.
The like-for-like difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPA with the previous Day, Week, Month, Quarter or Year.
The like-for-like difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPC with the previous Day, Week, Month, Quarter or Year.
The like-for-like difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CPM with the previous Day, Week, Month, Quarter or Year.
The like-for-like difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing CTR with the previous Day, Week, Month, Quarter or Year.
The number of times shoppers clicked on one or more advertisements during the selected date range.
The like-for-like difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Clicks with the previous Day, Week, Month, Quarter or Year.
Detail Page View % is the number of Amazon Attribution Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion rate of page ...continue reading
The number of times an advertisement was served to potential customers during the selected date range.
The like-for-like difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
The like-for-like percentage difference when comparing Impressions with the previous Day, Week, Month, Quarter or Year.
Total Add To Cart % is the number of Amazon Attribution Total Add To Cart events divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the conversion rate of ...continue reading
Total Detail Page View % is the number of Amazon Attribution Total Detail Page Views divided by the number of Amazon Attribution Clicks multiplied by 100. This calculation provides the completion ...continue reading
