NTB Orders

The number of orders from first-time buyers, based upon a lookback window of one year.

Amazon determines if an order is new to your brand by reviewing the last 12 months of a customer's purchase history. If the customer hasn’t purchased from your brand within the 12 month look back window, the order is considered new-to-brand. New-to-Brand metrics are available on Sponsored Brands and Sponsored Display campaigns and keywords.