Changes

We've enhanced the Consumer Analytics module to benefit from the comprehensive array of Product Taxonomy data points previously only available in the Sales and Product modules. This improvement allows all Ignite Premium users to analyse their New-to-Brands and Existing Customer retention by a Brand's unique Product Taxonomy labels.

For example, you can use the Customise button on the Customer Lifetime Value report to include the new Customer Acquisition Product Range data point to highlight the family of products, such as a variety box of snacks or the discovery pack of beauty products, responsible for driving customers to place their first purchase via your Brand's direct-to-consumer website or an Amazon marketplace.

These extra data points allow Ignite to segment your Customers and Lifetime Value by factors contributing to consumer acquisition alongside our usual Behaviour, Recency, Frequency, and Value segmentation. You can additionally segment your data, where present, by Customer Acquisition Brand, Product Range, Action, Packaging, Size and Type.

Lastly, this additional information will help you correlate how changes to the marketing budgets impact the acquisition and retention of New to Brand and Existing customers by Product Range etc.