Which Goal Types does RBT support?
At present, RBT can optimise the following Advertising Types to achieve either a CTR or ROAS goal. However, it is dependent on support for the targeting criteria. To learn more, read What types of Campaigns and Targeting does RBT support?.
| AdTech | Advertising Type | ACOS | CCR | CPA | CPC | CPM | CTR | ROAS |
|---|---|---|---|---|---|---|---|---|
| Amazon | Sponsored Brands |  | |  | | | | |
| Amazon | Sponsored Brands Video | | | | | | | |
| Amazon | Sponsored Display | | | | | | | |
| Amazon | Sponsored Products | | | | | | | |
| Walmart | Sponsored Brands | | | | | | | |
| Walmart | Sponsored Brands Video | | | | | | | |
| Walmart | Sponsored Products | | | | | | | |