Ad Units Sold

The Ad Units Sold attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider.

Amazon Ads

Amazon Ads provides the Ad Units Sold for conversion events by Channel, Campaign, Ad Group, Product Ad or Targeting criteria. Targeting criteria includes ASINs, Categories and Keywords.

This data points includes conversion events attributed to the Brand Halo.

Amazon DSP

Amazon Ads provides the Ad Units Sold for conversion events by Channel, Order, Line Item and Creative. Additionally you can review Ad Units Sold by Source and Site.