Ad Orders

The Ad Orders attributed to a specific impression or click event by an AdTech platform. The attribution will be dependant upon the provider.

Amazon Ads

Amazon Ads provides Ad Order conversion events by Channel, Campaign, Ad Group, Product Ad or Targeting criteria. Targeting criteria includes ASINs, Categories and Keywords.

This data points includes conversion events attributed to the Brand Halo.

Amazon DSP

Amazon Ads provides Ad Order conversion events by Channel, Order, Line Item and Creative. Additionally you can review Ad Orders by Source and Site.

Facebook Ads

Facebook Ads provides Ad Order conversion events by Channel, Campaign, Ad Set and Ad. Additionally you can review Ad Orders by Publisher and Placement. This is achieved by adding tracking tags to your website.

Google Ads provides Ad Order conversion events by Campaign, Ad Group and Ad Group Ad. Additionally you can review Ad Orders by Ad Network. This is achieved by adding tracking tags to your website.